Consumer acceptability and price sensitivity towards original and imitation products
The study analyzed the consumer acceptability and price sensitivity in the purchase of imported, imitation and local original products. A total of 143 respondents with varying gender, age and income group, were purposely selected to answer the Price Sensitivity and Consumer Acceptability Questionnai...
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Disertacija |
| Jezik: | English |
| Izdano: |
2006.
|
| Teme: |