Consumer acceptability and price sensitivity towards original and imitation products
The study analyzed the consumer acceptability and price sensitivity in the purchase of imported, imitation and local original products. A total of 143 respondents with varying gender, age and income group, were purposely selected to answer the Price Sensitivity and Consumer Acceptability Questionnai...
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| Formato: | Thesis |
| Idioma: | English |
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2006.
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