Tweenagers' clothing purchase behaviors

This study aims to examine tweenagers' clothing consumption based on their purchasing motivations, store/brand selection, criteria, shopping frequency, and clothing expenditures. A survey design was used for this study and was done through structured interviews. The data were gathered from rand...

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Detalhes bibliográficos
Autor principal: Anadia, Arvie Joy F.
Outros Autores: Bantang, Joanne Reandelar
Formato: Tese
Idioma:English
Publicado em: 2006.
Assuntos: