Tweenagers' clothing purchase behaviors

This study aims to examine tweenagers' clothing consumption based on their purchasing motivations, store/brand selection, criteria, shopping frequency, and clothing expenditures. A survey design was used for this study and was done through structured interviews. The data were gathered from rand...

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Bibliographic Details
Main Author: Anadia, Arvie Joy F.
Other Authors: Bantang, Joanne Reandelar
Format: Thesis
Language:English
Published: 2006.
Subjects: