The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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Dades bibliogràfiques
Autor principal: Gentle, Michael 1957-
Autor corporatiu: Gale Group
Format: Electronic Resource
Idioma:English
Publicat: London Kogan Page 2002.
Col·lecció:Gale virtual reference library
Matèries:
Customer relations > Management.
Electronic books.
Accés en línia:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access