The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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Dettagli Bibliografici
Autore principale: Gentle, Michael 1957-
Ente Autore: Gale Group
Natura: Electronic Resource
Lingua:English
Pubblicazione: London Kogan Page 2002.
Serie:Gale virtual reference library
Soggetti:
Customer relations > Management.
Electronic books.
Accesso online:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access