The CRM project management handbook building realistic expectations and managing risk
Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...
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Формат: | Electronic Resource |
Язык: | English |
Опубликовано: |
London
Kogan Page
2002.
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Серии: | Gale virtual reference library
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Online-ссылка: | Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access |