The CRM project management handbook building realistic expectations and managing risk

Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

Полное описание

Библиографические подробности
Главный автор: Gentle, Michael 1957-
Соавтор: Gale Group
Формат: Electronic Resource
Язык:English
Опубликовано: London Kogan Page 2002.
Серии:Gale virtual reference library
Предметы:
Online-ссылка:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access