The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

詳細記述

書誌詳細
第一著者: Gentle, Michael 1957-
団体著者: Gale Group
フォーマット: Electronic Resource
言語:English
出版事項: London Kogan Page 2002.
シリーズ:Gale virtual reference library
主題:
Customer relations > Management.
Electronic books.
オンライン･アクセス:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access