The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

Show all versions (2)

Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Gentle, Michael 1957-
מחבר תאגידי: Gale Group
פורמט: Electronic Resource
שפה:English
יצא לאור: London Kogan Page 2002.
סדרה:Gale virtual reference library
נושאים:
Customer relations > Management.
Electronic books.
גישה מקוונת:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access