The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Gentle, Michael 1957-
Erakunde egilea: Gale Group
Formatua: Electronic Resource
Hizkuntza:English
Argitaratua: London Kogan Page 2002.
Saila:Gale virtual reference library
Gaiak:
Customer relations > Management.
Electronic books.
Sarrera elektronikoa:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access