The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Gentle, Michael 1957-
Körperschaft: Gale Group
Format: Electronic Resource
Sprache:English
Veröffentlicht: London Kogan Page 2002.
Schriftenreihe:Gale virtual reference library
Schlagworte:
Customer relations > Management.
Electronic books.
Online Zugang:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access