The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

عرض كل الإصدارات (2)

Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Gentle, Michael 1957-
مؤلف مشترك: Gale Group
التنسيق: Electronic Resource
اللغة:English
منشور في: London Kogan Page 2002.
سلاسل:Gale virtual reference library
الموضوعات:
Customer relations > Management.
Electronic books.
الوصول للمادة أونلاين:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access