The CRM project management handbook building realistic expectations and managing risk

The CRM project management handbook building realistic expectations and managing risk

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Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and f...

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書目詳細資料
主要作者: Gentle, Michael 1957-
企業作者: Gale Group
格式: Electronic Resource
語言:English
出版: London Kogan Page 2002.
叢編:Gale virtual reference library
主題:
Customer relations > Management.
Electronic books.
在線閱讀:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access