Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Oxford
Butterworoth-Heinemann
c1999
|
| Ábhair: |