Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Oxford
Butterworoth-Heinemann
c1999
|
| विषय: |