Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.

ग्रंथसूची विवरण
मुख्य लेखक: Gummesson, Evert
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Oxford Butterworoth-Heinemann c1999
विषय: