Gummesson, E. (1999). Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Butterworoth-Heinemann.
Citação do estilo Chicago (17ª ed.)Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Oxford: Butterworoth-Heinemann, 1999.
Citação MLA (9ª ed.)Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Butterworoth-Heinemann, 1999.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.