Cytowanie według stylu APA (wyd. 7)

Gummesson, E. (1999). Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Butterworoth-Heinemann.

Cytowanie według stylu Chicago (wyd. 17)

Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Oxford: Butterworoth-Heinemann, 1999.

Cytowanie według stylu MLA (wyd. 9)

Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Butterworoth-Heinemann, 1999.