APA-viite (7. p.)

Gummesson, E. (1999). Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Butterworoth-Heinemann.

Chicago-viite (17. p.)

Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Oxford: Butterworoth-Heinemann, 1999.

MLA-viite (9. p.)

Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Butterworoth-Heinemann, 1999.