APA (7 ম সংস্করণ) উদ্ধৃতি

Gummesson, E. (1999). Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Butterworoth-Heinemann.

শিকাগো স্টাইল (17 তম সংস্করণ) উদ্ধৃতি

Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Oxford: Butterworoth-Heinemann, 1999.

M.L.A (9 ম সংস্করণ) উদ্ধৃতি

Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Butterworoth-Heinemann, 1999.