Gummesson, E. (1999). Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. Butterworoth-Heinemann.
توثيق أسلوب شيكاغو (الطبعة السابعة عشر)Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Oxford: Butterworoth-Heinemann, 1999.
توثيق جمعية اللغة المعاصرة MLA (الإصدار التاسع)Gummesson, Evert. Total Relationship Marketing from the 4Ps of Traditional Marketing Management to the 30Rs of the New Marketing Paradigm. Butterworoth-Heinemann, 1999.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.