Dusenberry, P. (2005). One great insight is worth a thousand good ideas: An advertising hall-of-famer reveals the most powerful secrets in business. Penguin Books.
Chicago Style (17th ed.) CitationDusenberry, Phil. One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secrets in Business. New York: Penguin Books, 2005.
MLA (9th ed.) CitationDusenberry, Phil. One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secrets in Business. Penguin Books, 2005.
Warning: These citations may not always be 100% accurate.