Relationship marketing for competitive advantage winning and keeping customers

Relationship marketing for competitive advantage winning and keeping customers

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Manylion Llyfryddiaeth
Awduron Eraill: Payne, Adrian
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Oxford Butterworth c1996.
Pynciau:
Customer relations.
Relationship marketing.
Consumer satisfaction.
Customer services.