Competitive branding winning in the market place with value-added brands

Competitive branding winning in the market place with value-added brands

Dettagli Bibliografici
Autore principale: Nilson, Torsten H. 1949-
Natura: Libro
Lingua:English
Pubblicazione: New York John Wiley c1998.
Soggetti:
Branding (Marketing)
Marketing > Management.