Building global biobrands taking biotechnology to market

Building global biobrands taking biotechnology to market

Detalhes bibliográficos
Autor principal: Simon, Franc?oise
Outros Autores: Kotler, Philip.4
Formato: Livro
Idioma:English
Publicado em: New York Free Press c2003.
Assuntos:
Biotechnology industries.
Biotechnology > Marketing.
Pharmaceutical biotechnology industry.