Building global biobrands taking biotechnology to market

Detalles Bibliográficos
Autor principal:	Simon, Franc?oise
Otros Autores:	Kotler, Philip.4
Formato:	Libro
Lenguaje:	English
Publicado:	New York Free Press c2003.
Materias:	Biotechnology industries. Biotechnology > Marketing. Pharmaceutical biotechnology industry.