Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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书目详细资料
主要作者: Belch, George Eugene
其他作者: Belch, Michael A.
格式: 图书
语言:English
出版: Boston McGraw-Hill/Irwin c2007.
版:7th ed.
主题:
Advertising.
Sales promotion.
Communication in marketing.