Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliografische gegevens
Hoofdauteur: Belch, George Eugene
Andere auteurs: Belch, Michael A.
Formaat: Boek
Taal:English
Gepubliceerd in: Boston McGraw-Hill/Irwin c2007.
Editie:7th ed.
Onderwerpen:
Advertising.
Sales promotion.
Communication in marketing.