Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Manylion Llyfryddiaeth
Prif Awdur: Belch, George Eugene
Awduron Eraill: Belch, Michael A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill/Irwin c2007.
Rhifyn:7th ed.
Pynciau:
Advertising.
Sales promotion.
Communication in marketing.