Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Veure totes les versions (15)
Dades bibliogràfiques
Autor principal: Belch, George Eugene
Altres autors: Belch, Michael A.
Format: Llibre
Idioma:English
Publicat: Boston McGraw-Hill/Irwin c2007.
Edició:7th ed.
Matèries:
Advertising.
Sales promotion.
Communication in marketing.