Enterprise one to one tools for building unbreakable customer relationships in the interactive age

Bibliografiske detaljer
Hovedforfatter:	Peppers, Don
Andre forfattere:	Rogers, Martha Ph.D
Format:	Bog
Sprog:	English
Udgivet:	London Judy Piatkus 1997.
Fag:	Market segmentation. Customer relations. Relationship marketing. Technological innovations.