Enterprise one to one tools for building unbreakable customer relationships in the interactive age

Détails bibliographiques
Auteur principal:	Peppers, Don
Autres auteurs:	Rogers, Martha Ph.D
Format:	Livre
Langue:	anglais
Publié:	London Judy Piatkus 1997.
Sujets:	Market segmentation. Customer relations. Relationship marketing. Technological innovations.