Measuring advertising effectiveness
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York
McGraw-Hill
[c1963].
|
| Serija: | McGraw-Hill series in marketing and advertising
|
| Teme: |
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York
McGraw-Hill
[c1963].
|
| Serija: | McGraw-Hill series in marketing and advertising
|
| Teme: |