Measuring advertising effectiveness
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
New York
McGraw-Hill
[c1963].
|
| Sraith: | McGraw-Hill series in marketing and advertising
|
| Ábhair: |