Measuring advertising effectiveness
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
New York
McGraw-Hill
[c1963].
|
| Saila: | McGraw-Hill series in marketing and advertising
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| Gaiak: |