Merging marketing and public relations a qualitative study on the necessity and practicality of merging marketing and public relations in organizations in the Philippines

Merging marketing and public relations a qualitative study on the necessity and practicality of merging marketing and public relations in organizations in the Philippines

Bibliographic Details
Main Author: Molo, Marina Caterina Lorenzo. 1974-
Format: Thesis
Language:English
Published: 2002.
Subjects:
Communication in marketing > Philippines.
Organizational change > Philippines.
Corporations > Public relations > Philippines.