Branding governance a participatory approach to the brand building process

Branding governance a participatory approach to the brand building process

Bibliografiska uppgifter
Huvudupphovsman: Ind, Nicholas
Övriga upphovsmän: Bjerke, Rune
Materialtyp: Bok
Språk:English
Publicerad: Singapore Wiley c2007.
Ämnen:
Product management.
Branding (Marketing)