Branding governance a participatory approach to the brand building process

Branding governance a participatory approach to the brand building process

Detalhes bibliográficos
Autor principal: Ind, Nicholas
Outros Autores: Bjerke, Rune
Formato: Livro
Idioma:English
Publicado em: Singapore Wiley c2007.
Assuntos:
Product management.
Branding (Marketing)