Branding governance a participatory approach to the brand building process

Branding governance a participatory approach to the brand building process

Bibliografski detalji
Glavni autor: Ind, Nicholas
Daljnji autori: Bjerke, Rune
Format: Knjiga
Jezik:English
Izdano: Singapore Wiley c2007.
Teme:
Product management.
Branding (Marketing)