Branding governance a participatory approach to the brand building process

Branding governance a participatory approach to the brand building process

Xehetasun bibliografikoak
Egile nagusia: Ind, Nicholas
Beste egile batzuk: Bjerke, Rune
Formatua: Liburua
Hizkuntza:English
Argitaratua: Singapore Wiley c2007.
Gaiak:
Product management.
Branding (Marketing)