Branding governance a participatory approach to the brand building process

Branding governance a participatory approach to the brand building process

Podrobná bibliografie
Hlavní autor: Ind, Nicholas
Další autoři: Bjerke, Rune
Médium: Kniha
Jazyk:English
Vydáno: Singapore Wiley c2007.
Témata:
Product management.
Branding (Marketing)