Designing brand identity a complete guide to creating, building, and maintaining strong brands

Detalles Bibliográficos
Autor Principal:	Wheeler, Alina
Formato:	Libro
Idioma:	inglés
Publicado:	Hoboken, N.J. Wiley c2003.
Edición:	2nd ed.5.
Subjects:	Brand name products. Brand name products > Marketing > Management. Trademarks > Design. Advertising > Brand name products.