Managing customer relationships a strategic framework

Xehetasun bibliografikoak
Egile nagusia:	Peppers, Don
Beste egile batzuk:	Rogers, Martha
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Hoboken, N.J. Wiley c2004.
Gaiak:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.