Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Detaylı Bibliyografya
Müşterek Yazar: Kellogg School of Management
Diğer Yazarlar: Tybout, Alice, Calkins, Tim, Kotler, Philip
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Hoboken, N.J. Wiley c2005.
Konular:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.