Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Bibliografiska uppgifter
Institutionell upphovsman: Kellogg School of Management
Övriga upphovsmän: Tybout, Alice, Calkins, Tim, Kotler, Philip
Materialtyp: Bok
Språk:English
Publicerad: Hoboken, N.J. Wiley c2005.
Ämnen:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.