Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Библиографические подробности
Соавтор: Kellogg School of Management
Другие авторы: Tybout, Alice, Calkins, Tim, Kotler, Philip
Формат: ‌
Язык:English
Опубликовано: Hoboken, N.J. Wiley c2005.
Предметы:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.