Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Detalhes bibliográficos
Autor Corporativo: Kellogg School of Management
Outros Autores: Tybout, Alice, Calkins, Tim, Kotler, Philip
Formato: Livro
Idioma:English
Publicado em: Hoboken, N.J. Wiley c2005.
Assuntos:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.