Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Opis bibliograficzny
Korporacja: Kellogg School of Management
Kolejni autorzy: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Książka
Język:English
Wydane: Hoboken, N.J. Wiley c2005.
Hasła przedmiotowe:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.