Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Bibliografische gegevens
Coauteur: Kellogg School of Management
Andere auteurs: Tybout, Alice, Calkins, Tim, Kotler, Philip
Formaat: Boek
Taal:English
Gepubliceerd in: Hoboken, N.J. Wiley c2005.
Onderwerpen:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.