Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Dettagli Bibliografici
Ente Autore: Kellogg School of Management
Altri autori: Tybout, Alice, Calkins, Tim, Kotler, Philip
Natura: Libro
Lingua:English
Pubblicazione: Hoboken, N.J. Wiley c2005.
Soggetti:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.