Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Sonraí bibleagrafaíochta
Údar corparáideach: Kellogg School of Management
Rannpháirtithe: Tybout, Alice, Calkins, Tim, Kotler, Philip
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Hoboken, N.J. Wiley c2005.
Ábhair:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.