Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Détails bibliographiques
Collectivité auteur: Kellogg School of Management
Autres auteurs: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Livre
Langue:English
Publié: Hoboken, N.J. Wiley c2005.
Sujets:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.