Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Xehetasun bibliografikoak
Erakunde egilea: Kellogg School of Management
Beste egile batzuk: Tybout, Alice, Calkins, Tim, Kotler, Philip
Formatua: Liburua
Hizkuntza:English
Argitaratua: Hoboken, N.J. Wiley c2005.
Gaiak:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.