Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Bibliographische Detailangaben
Körperschaft: Kellogg School of Management
Weitere Verfasser: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, N.J. Wiley c2005.
Schlagworte:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.