Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Bibliografiske detaljer
Institution som forfatter: Kellogg School of Management
Andre forfattere: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Bog
Sprog:English
Udgivet: Hoboken, N.J. Wiley c2005.
Fag:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.